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MSB Deploys “Senior Personal Assistant” Service – Exclusive Privilege for Priority Customers
29/05/2025With the desire to elevate the experience and bring complete peace of mind in every financial transaction, MSB officially launches the “Senior Personal Assistant” service – a new privilege designed exclusively for Priority Customers.

Through the team of Senior Relationship Managers (SRM) – experienced, dedicated financial advisors with deep understanding of each customer’s needs, the “Senior Personal Assistant” service not only meets but also proactively understands and personalizes each support, bringing a distinct experience to Priority Customers.
Prominent support groups:
🔹 Business & Travel Assistant
- Support for cash foreign currency transactions up to 15,000 USD/departure – highest in the market
- Exchange rate consultation, support for fast foreign currency buy/sell, competitive exchange rates
🔹 Personal Finance Assistant
- Remind due dates for savings, investments, and loans
- Early update on incentive programs and private privileges
🔹 Family Life Assistant
- Support for periodic overseas tuition fee transfers for children
- Remind due fees such as insurance
🎯 Experience the “Senior Personal Assistant” service – so that each of your needs is heard, understood, and met in a meticulous, specialized, and dedicated manner.
To learn more about services for Priority Customers, please contact:
- The nearest transaction office or the Priority Relationship Manager in charge.
- Hotline Contact Center: 1800 599999 (toll-free).
- Dedicated care email for priority customers MFirst247@msb.com.vn, served by a dedicated team of call center agents conveniently, quickly, and free of charge.
MSB is honored to accompany you on the journey of secure financial – prosperity!