Search
Recent Searches
Trending Searches
MSB Digital Bank
Social
Vietnam Maritime Commercial Joint Stock Bank
54A Nguyen Chi Thanh St., Lang Ward, Hanoi, Vietnam
MSB Digital Bank
Social
Vietnam Maritime Commercial Joint Stock Bank
54A Nguyen Chi Thanh St., Lang Ward, Hanoi, Vietnam
MSB launches Mastercard Green World card: The gateway to “The essence of a green journey”
19/11/2025Hanoi, November 19, 2025 – Vietnam Maritime Commercial Bank (MSB) has officially announced its strategy for the high-income (Affluent) customer segment and launched the MSB Mastercard Green World credit card. With the message “The essence of a green journey,” this event not only introduces a financial product but also defines a new standard of refined living, where customers can fully experience the privileges of priority customers.
Hanoi, November 19, 2025 – Vietnam Maritime Commercial Bank (MSB) has officially announced its strategy for the high-income (Affluent) customer segment and launched the MSB Mastercard Green World credit card. With the message “The Essence of a Green Journey,” this event not only introduces a financial product but also shapes a new standard of refined living, where customers can fully experience the privileges of priority customers.
The launch of the MSB Mastercard Green World card and the Affluent segment is a significant highlight, affirming MSB’s pioneering position in understanding and meeting the increasingly sophisticated needs of high-income customers.
Ms. Nguyen Thi My Hanh – Deputy General Director, General Director of Retail Banking at MSB, shared the strategy Customer Segment Positioning
Affluent Segment – The Essence of Experience
According to MSB’s assessment, the current financial market is witnessing the strong rise of high-income customers – Affluent, who have accumulated assets and stable income. This group of customers seeks both practical financial solutions for high-end savings and spending, and desires privileges that touch upon deep emotional needs such as demonstrating status, affirming personal identity, and embracing modern, global values.
Understanding this need, MSB introduces the “Essence of Experience” privileges for Affluent customers, affirming its commitment to providing personalized and superior experiences, focusing on four pillars: finance, quality of life, mindset, and specialized services. Specifically, in terms of finance, customers are prioritized with a credit limit of VND 150 billion, super-fast approval within 8 hours, and an attractive return on investment (5.8%/year), plus additional savings interest. In addition, Affluent customers enjoy elevated lifestyle privileges with premium card lines under the “Essence of Living” concept, or experiences such as classical music, private concerts, MSB Rewards under the “Essence of Consciousness” concept, and specialized services ensuring absolute convenience with priority counters, a dedicated 24/7 team, and the M-Private security system…
An MSB representative shared: “Today, customers not only focus on products, but also seek understanding and personalized experiences. Each customer is a unique financial journey, each choice, each goal is a distinct mark. At MSB, each segment is not just a group of customers, but a separate journey that MSB cherishes and accompanies. With today’s event, we wish to introduce the exclusive privileges for Affluent customers – a platform that opens up personalized changes in experience.” MSB.”
Mr. Nguyen Hoang Linh – General Director of MSB and Mastercard representative at the MSB Mastercard Green World card launch event
MSB Mastercard Green World Card – The essence of a green journey
Understanding the trends and consumption habits of the Affluent customer group, MSB launches the MSB Mastercard Green World credit card – affirming MSB’s pioneering position in understanding and meeting the increasingly sophisticated needs of successful customers. The card not only maximizes financial benefits but also represents a green lifestyle statement from the elite – pioneers committed to environmental and community responsibility.
MSB and Mastercard representatives sharing about the MSB Mastercard Green World card
In terms of design, the MSB Mastercard Green World card core is made from unique recycled materials, ensuring high durability, smooth transactions, and environmental friendliness. This represents a step forward in combining modern technology, high-quality financial products, and sustainable living values.
The benefits of using the MSB Mastercard Green World credit card not only maximize advantages for users but also encourage sustainable living habits. The travel cashback program of up to VND 24 million/year is the most outstanding feature of the card, promoting the habit of using transportation and other forms of travel.
