MSB Mastercard Family Card honored at London Design Awards 2025

​With its distinctive and unique design, the MSB Mastercard Family card is not only a payment method and a powerful assistant for families in managing finances and spending wisely, but also an inspiring card that honors the values ​​of Vietnamese families.

Recently, the MSB Mastercard Family card was officially honored as Design Platinum at the London Design Awards 2025 – one of the most prestigious global design awards. This success affirms MSB’s commitment to innovating financial products in a way that is relatable, humane, enhances the experience, and suits the modern lifestyle of Vietnamese families.

Distinctive Design

In Vietnam, family has always been a core value that is preserved and highly valued. However, in the world of credit cards – where design often revolves around minimalist or luxurious styles – emotional family elements rarely have a chance to appear. With the desire to create a financial product that “touches” the emotional lives of customers, MSB has brought a completely new perspective by using design to tell the story of the bond between family members…

The MSB Mastercard Family card design combines images of happy family moments at the center with symbols representing health, knowledge, and spirituality surrounding them. The card evokes the bond between family members, as well as the goals, dreams, and core values ​​that each family strives for. The word “family” is designed simply but prominently in the corner of the card, conveying a meaningful message: “Family is the most important thing.”

Inspired by familiar childhood building block toys, the card design incorporates images of everyday moments – such as parents guiding their children’s first steps, shared outings, or intergenerational care – into a miniature, meaningful “artwork.” Furthermore, the four pillars of Vietnamese family values ​​– Growth, Sharing, Nurturing, and Gratitude – form the backbone that creates the product’s unique identity.

The London Design Awards jury highly appreciated the cultural, emotional, and highly applicable aspects of the design, considering it a new step in humanizing financial products.

Practical Benefits for Family Life

Launched in 2024, the MSB Mastercard Family is a credit card product developed by MSB specifically for young families in Vietnam. Not only impressive with its emotionally appealing design, the MSB Mastercard Family also boasts a range of outstanding features and benefits, designed to meet the spending needs of modern families. With the MSB Mastercard Family, customers receive up to 30% cashback on essential expenses such as Education (tuition fees, language centers, online learning, etc.); Health and Fitness (Gym, Yoga, Fitness, Spa); 5% cashback on shopping at supermarkets and mother and baby stores, along with flexible credit limits to suit each family’s financial needs.

In addition, the MSB Mastercard Family card optimizes the experience for parents with one-touch payments through integration with Apple Pay, Google Pay, Samsung Pay, and Garmin Pay wallets.

Besides cashback offers to optimize spending and payment experience, the card adds value for the family when used with an MSB payment account. Cardholders can experience continuous profit generation on their payment account with a yield seven times higher than a regular account and flexible holding terms.

By combining meaningful design, relatable cultural values, and practical benefits for families, the MSB Mastercard Family is not just a financial tool – it’s also a symbol of care, support, and togetherness. “MSB believes this product is truly a powerful assistant for parents in managing finances, saving, and spending wisely every day,” an MSB representative affirmed.

For details on solutions for individual customers, please see here or contact our 24/7 hotline: 1900 6083.

Reference Information

About MSB

Established in 1991, after 34 years of development, Vietnam Maritime Commercial Bank (HoSE: MSB) has continuously strived to achieve many important milestones in the banking and finance industry. To date, MSB has 260 branches and transaction offices nationwide and connects with nearly 400 correspondent banks in 55 countries and territories. With a system of nearly 7,000 employees, the Bank currently serves more than 6 million individual customers and nearly 100,000 corporate customers.

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