MSB Wins Double HR Awards from Anphabe

On November 19 in Ho Chi Minh City, Vietnam Maritime Commercial Joint Stock Bank (MSB) reaffirmed its position as one of Vietnam’s leading workplaces by receiving two prestigious recognitions:

• Top 100 Best Places to Work in Vietnam – Large Enterprise Category

• Happy Workforce Certification

Strengthening Position, Building Sustainable Happiness

This marks the third consecutive year MSB has been recognized, reflecting a consistent and well-executed human resource strategy that continues to evolve and improve.

In this year’s ranking, MSB climbed 13 places to 76th position in the Large Enterprise category while maintaining its Top 7 position among banks. The strong improvement reflects the growing strength of MSB’s employer brand in the labor market. Key employer branding indicators recorded significant increases, particularly the proportion of industry professionals moving from “interested” to “applying” (up 65%) and from “aspiring” to “prioritizing MSB” (up 38%), demonstrating the bank’s rising attractiveness among high-quality talent.

MSB’s appeal lies not only in its scale or growth trajectory but also in its strategy of creating a workplace where individuals are empowered with capabilities, given autonomy and encouraged to make meaningful contributions. Professionals both within and outside the industry recognize MSB for offering meaningful work, a culture of continuous learning, competitive compensation and strong commitment to social responsibility. These values are not only acknowledged externally but also reflected internally through high levels of employee satisfaction, engagement and pride—forming the foundation for MSB’s Happy Workforce Certification.

In addition, employee-focused policies such as paid leave on birthdays, additional leave days based on tenure, enhanced benefits for female employees, flexible working arrangements during natural disasters, and family-oriented activities for employees’ children have been implemented to create a work environment where employees can pursue professional success without sacrificing work–life balance. The bank is also investing in a new office complex designed according to green, modern and dynamic standards, aimed at enhancing workplace experience and productivity across the organization.

Enhancing Capabilities to Lead the Future

In 2025, MSB marked another milestone in its training strategy by further standardizing and expanding its internal learning ecosystem. Since the beginning of the year, the bank has organized 1,187 training classes, including 695 E-learning courses that allow employees to learn flexibly.

Among these, 638 internal training programs totaling 1,995 training hours attracted more than 114,000 participant sessions, reflecting the strong culture of “growing together” that has become a defining element of MSB’s corporate culture.

For leadership development, the Leadership Ascent program has made a strong impact. With over 40 hours of intensive training and the participation of 85 Branch Directors from across the country, the program focuses on strengthening leadership mindset, management capabilities and the ability to guide teams in an increasingly dynamic financial industry.

In parallel, MSB has launched the 12-month “Leading the Way” program in partnership with McKinsey, one of the world’s leading consulting firms. The program is tailored around three key pillars: leading oneself, leading teams and leading business, enabling senior managers to accelerate key transformations and shape a new generation of strategic leaders.

Preparing for the digital era, MSB has also introduced a Basic AI Training Program for more than 6,000 employees, equipping them with foundational knowledge of artificial intelligence and the ability to apply emerging technologies in their daily work. This initiative represents an important step toward building a flexible workforce capable of adapting to technological trends and driving organizational change.

Being recognized for three consecutive years is a source of pride, yet MSB does not pursue awards as the ultimate goal. The bank remains committed to strengthening its internal capabilities through people and views its employees as the driving force behind its continued growth as one of the most attractive and preferred workplaces.

Nguyen Ngoc Cuong, Chief Human Resources Officer of MSB, shared:
“We do not simply talk about developing people—we invest in it as a core strategy. In today’s environment, technology and digitalization may help organizations move faster, but long-term success requires people with capability and ambition. These recognitions affirm that we have a strong team capable of leading MSB to new breakthroughs and achieving even greater ambitions in the future.”

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